Surcheros Rolls Out New App Update

Featuring Smarter Ordering, Streamlined Rewards, and More

ALPHARETTA, GA, UNITED STATES, August 18, 2025 /EINPresswire.com/ -- Surcheros, a community favorite rooted in bold flavors with Southern hospitality, just made ordering bold Tex-Mex even better. Most guests are creatures of habit when it comes to dining, with 30% of customers always returning to their favorite restaurants and go-to meals. That’s why Surcheros’ upgraded app now opens directly to a personalized re-order page with no extra taps, streamlining the process and skipping the typical ordering steps. For those who want to mix it up, browsing the full menu is still only a click away.

The new online ordering flow also delivers smoother navigation, shorter load times, and a simplified checkout from start to finish. Loyalty rewards got a refresh, too. A single screen now handles all redemptions, whether online or in-store. For Android users, the update bumps the app to API level 34, unlocking better performance and greater stability.

“We want every app interaction to reflect the ease and energy of the in-restaurant experience,” said Jami Kimbrough, VP of Marketing at Surcheros. “This update puts the guest first, offering them fewer steps, more clarity, and smarter tools that make every visit better.”

What’s New in the App:
- Crystal-Clear Order Times: Upgraded visuals on the order status screen show exactly when to expect your food for pickup, delivery, or drive-thru.
- Gift Card Upgrades: Combine balances and remove empty cards in just a few taps.
- Birthday Rewards: New users now enter their birthdate at sign-up, while existing guests get a reminder to update theirs.
- Helpful Support: The updated “Need Help?” section directs guests straight to email support.
- Smarter Labels: The “Store” tab now reads “Restaurants” for added clarity.

The upgraded app reflects Surcheros’ commitment to building frictionless, guest-first experiences that match the brand’s in-store hospitality.

Download or update the app free from the App Store or Google Play to start enjoying the new features and register for the rewards program.

About Surcheros^®
Luke Christian launched Surcheros in 2007 with a simple formula in mind: combine bold Tex-Mex flavors with the Southern hospitality of his youth.

Each meal is custom made to order. Guests can build burritos, tacos, quesadillas, salads, and more by choosing from freshly grilled meats and a wide selection of toppings and signature sauces. The family-friendly menu also offers meals for the Lil' Ones with their kids menu and catering options for groups of 10 or more. 

Surcheros is pleased to serve guests throughout the southeast and looks forward to continued expansion. In 2025, Surcheros earned a spot on Fast Casual’s Top 100 Movers & Shakers list, further validating its growing momentum and commitment to excellence.  

Interested in joining the Surcheros family? Learn more at www.surcheros.com/franchising.

Jazlyn Burgos
Ink Link Marketing
+1 305.631.2283
email us here

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