EU launches three-year organic wine campaign in Germany, France and Italy

EU-thentic Organic Wines is a new EU co-funded campaign to promote European organic wines and the EU organic logo across Germany, France and Italy from 2026 to 2029. The project links producers from Abruzzo and Bordeaux to raise awareness of organic certification, regional wine identities and the rules behind the EU bio label.

Why it matters: - EU-thentic Organic Wines is designed to make the EU organic logo more recognizable to wine trade professionals and consumers in three major European markets. - The campaign aims to turn organic certification into a clearer signal of quality, origin and verified production standards. - The project also seeks to strengthen the competitiveness of the organic wines featured in the campaign.

What happened: - EU-thentic Organic Wines launched as a new three-year European campaign co-funded by the European Union. - The campaign runs from 2026 to 2029 in Germany, France and Italy. - The project is led by Consorzio Tutela Vini d’Abruzzo and partnered with ODG delle Premières Côtes de Bordeaux e Cadillac. - The launch connects wine regions from Abruzzo and the historic hills of Premières Côtes de Bordeaux and Cadillac.

The details: - The campaign focuses on the EU organic logo, also known as the Euro leaf, which marks products certified under European organic farming rules. - The project is being carried out under Regulation (EU) No. 1144/2014. - The campaign targets wine industry stakeholders, trade professionals, media and consumers. - Planned activities include participation in Wine Paris, ProWein and Vinitaly. - The program also includes masterclasses for professionals and study trips to the production areas. - Communication efforts, press work and digital content will support the campaign alongside in-person events. - The project will present the regions, appellations and production heritage represented by the two partners. - Consorzio Tutela Vini d’Abruzzo was founded in 2002 and works to protect, strengthen and promote the main wine appellations of Abruzzo. - ODG delle Premières Côtes de Bordeaux e Cadillac represents producers in one of Bordeaux’s historic wine-growing areas.

Between the lines: - The campaign is not only selling wine. It is also explaining the certification system behind organic wine to make the label easier to trust and understand. - The pairing of Abruzzo and Bordeaux suggests a broader message: different regions can share the same European organic framework while keeping distinct local identities. - Alessandro Nicodemi, president of Consorzio Tutela Vini d’Abruzzo, said the project lets the group present its wines while explaining the meaning of the EU organic logo and a quality-based production model.

What's next: - EU-thentic Organic Wines will roll out events, tastings, media activity and digital outreach over the next three years. - The project’s public-facing goal is to build stronger recognition of the EU organic logo and the guarantees tied to it. - More information is available at project website and on Instagram @eubiowines_de.