Gustus Vitae launches dry chili crunch seasoning line

Gustus Vitae introduced five all-natural Chili Crunch seasonings in California, bringing chili crisp flavor to a dry, shake-on format sold online now. The lineup includes a four-tin holiday gift set priced at $45.99 and singles at $9.99.

Why it matters: - Gustus Vitae is targeting shoppers who want chili crisp flavor without the oil, refrigeration, or mess of a jarred condiment. - The new line also fits growing demand for minimally processed foods and giftable pantry items under $50.

What happened: - Gustus Vitae launched its Chili Crunch collection on September 15, 2026. - The woman-led, family-owned seasoning company is based in Los Angeles and makes the blends by hand in small batches in California. - The collection is available now at gustusvitae.com and on Amazon.com. - Singles sell for $9.99. - The Fiery Hot Chili Crunch Seasoning Bunch sells for $45.99.

The details: - The Chili Crunch line includes five dry seasonings built around garlic, chili and toasted sesame crunch. - Spicy Red Cayenne features garlic, onion, cayenne and sesame. - Jalapeno & Lime includes cilantro and lime. - Habanero & Lemon is the hottest blend and includes lemon zest and poppy seed. - Chipotle & Ginger combines smoky chipotle notes with maple sugar. - Garden Onion & Garlic Chive is the mild blend and includes shiitake, chive and herbs. - The hot four-pack gift set includes Spicy Red Cayenne, Jalapeno & Lime, Habanero & Lemon and Chipotle & Ginger in four full-size 8 oz tins. - The tins come in a gold gift box. - The products are non-GMO and contain no MSG, artificial colors, artificial flavors, fillers, anti-caking agents, flow agents or stabilizers. - The ingredients are not irradiated and are not treated with EtO gas. - Each blend contains sesame and is free of MSG, dairy, nuts and soy. - Gustus Vitae says the products use local and imported ingredients. - The company says every label is made with ingredients that can be pronounced easily. - Gustus Vitae says high-resolution images, product samples and a full ingredient fact sheet are available at press and media materials. - Sample requests for gift guides, reviews or on-air segments can be sent to hello@gustusvitae.com.

Between the lines: - The launch reframes chili crisp as a pantry seasoning instead of a refrigerator item, which broadens where and how consumers can use it. - Circana data cited by Gustus Vitae says 93 percent of Americans eat hot sauce and 51 percent use it more than once a week. - Gustus Vitae is also leaning into the appeal of clean-label foods; the 2025 IFIC Food & Health Survey found 28 percent of Americans define healthy food as minimally or not processed. - Frankie Scanlon, Gustus Vitae president and co-founder, said the product was designed to keep the crunch and flavor while removing the oil.

What's next: - Gustus Vitae is positioning the Chili Crunch line for holiday gifting, stocking stuffers and host gifts. - The company is also offering product support to editors, producers and reviewers through its press and media page. - Gustus Vitae continues to market the line as a shelf-stable option for hot sauce fans and home cooks.

The bottom line: - Gustus Vitae is betting that chili crisp can move from messy condiment to everyday seasoning without losing the flavor fans want.